LE RENARD ROUGE
Photographer: Dean Daltirus
2024
Packaging
Illustration
SPICY OLIVE FOR THE MARCHÉ PUBLIC DE MONTREAL
The brief was to create a packaging concept for the Marchés Publics de Montréal that felt locally rooted while remaining sustainable. I developed Le Renard Rouge, a spicy olive oil inspired by the red fox—an animal that, like the product, brings unexpected heat with a playful edge.
Research began with a visit to the Jean-Talon Market, where I noticed a trend: strong individual brands, but little visual contrast between them. I aimed to break that visual monotony without ignoring the eco-conscious aesthetic common to the space. The result blends playful illustration with bold contrast and restrained materials.
Research began with a visit to the Jean-Talon Market, where I noticed a trend: strong individual brands, but little visual contrast between them. I aimed to break that visual monotony without ignoring the eco-conscious aesthetic common to the space. The result blends playful illustration with bold contrast and restrained materials.
