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woman in fur coat holding olive oil bottle covering face.

LE RENARD ROUGE

Photographer: Dean Daltirus
2024
Packaging
Illustration

SPICY OLIVE OIL FOR THE MARCHÉS PUBLICS DE MONTRÉAL

The brief was to create a packaging concept for the Marchés Publics de Montréal that felt locally rooted while remaining sustainable. I developed Le Renard Rouge, a spicy olive oil inspired by the red fox—an animal that, like the product, brings unexpected heat with a playful edge.

silver box with red fox illustration standing on fur with white background

The fox became more than the face of the product; it created a flexible visual language for the brand. Ingredients, expressions, and small details could shift across future flavours, giving each variation its own character while the fox, bold typography, and packaging structure keep the identity distinctly Le Renard Rouge.

Olive oil dripping from a hand with rings with a fur coat
super close up shot of fox fur
five bottles of oil in bright studio light with a focus on their labels

Research began with a visit to the Jean-Talon Market, where I noticed a trend: strong individual brands, but little visual contrast between them. I aimed to break that visual monotony without ignoring the eco-conscious aesthetic common to the space. The result blends playful illustration with bold contrast and restrained materials.

a close up shot of a fox's face
Olive oil bottlel and silver box laying on fur.
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